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Develop a business case for change
Be outcomes focused: Consider what problems your service needs to solve and why they are important. Share your early-stage assumptions, gather diverse perspectives from stakeholders and take advantage of pre-existing data and resources. Clearly state the risks of action and inaction, who might be impacted, potential barriers to success and your knowledge gaps.
Frame the problem: Form a simple, clear problem statement from the evidence that’s already available. Use it as the basis of further research and validation, and to identify the users you need to engage with.
Don’t jump to solutions: Don’t anticipate a technical or design solution before validating the problems you’ve identified. Evaluate the rest of the Standard’s criteria to understand what else could drive the problem. Consider whether a new solution is required or if an existing platform or service might achieve the best outcome.
Align stakeholders to a vision: Engage key stakeholders to establish a shared vision for success. Ensure clear expectations are set for the project and everyone knows why change is necessary.
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Connect with the digital community
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