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Understand the limits of data
Use data ethically: Data should only be collected and used for the stated purpose that the user agrees to. Account for how data models, datasets and algorithms may produce discriminatory results and provide transparent detail to users on how decisions and calculations are made. Before sharing data, apply the DATA Scheme’s Data Sharing Principles to help assess whether it would be safe to do so.
Use qualitative and quantitative data: Quantitative (numeric, measurable; metrics) data helps us understand what is happening on a service, while it takes qualitative (descriptive, observable; user observation) data will help us understand why. Use both to fully understand the story and match any correlation with a provable causation before making important decisions.
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Criterion 8 – Innovate with purpose
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Consider diverse user needs from the outset
Listen to and understand diverse user needsConsider diverse user needs from the outset to make sure your service caters to as many users as possible. Consider the different identities, characteristics, and perspectives of users to make your digital service
welcoming and inclusive for all.Conduct usability testing with diverse user groups
Do usability testing with individuals from diverse backgrounds, including those with different abilities, ages, and cultural
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contexts. Adopt inclusive prototyping techniques, to simulate the experiences of users with different abilities and identify potential challenges. Recognise that various aspects of a person’s identity, such as race, gender, and age all intersect to shape their digital experience. -
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Co-design the digital service and its accompanying artifacts
Co-design with users
Involve users throughout the Service Design and Delivery Process to make sure their perspectives, needs and feedback are incorporated into the final service. Encourage shared ownership by co-designing accompanying artifacts, such as tutorials and guides, using language that is meaningful for all.
Consider cohort specific digital inclusion requirements (outlined below)Tailor your digital service to meet the specific needs of users to promote inclusion and make sure support is provided at the appropriate level. Consider how you will apply the following cohort specific requirements when designing and delivering digital services.
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Your responsibilities
To successfully meet this criterion, you need to:
- follow guidance on critical and emerging technologies
- maintain interoperability in the face of new technology
- track adoption of new technology.
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When and how to apply the criterion
When to apply
Apply Criterion 8 during Discovery and Alpha to deliver a modern, high-quality services.
Consider this criterion throughout the Service Design and Delivery Process to keep the service at pace with changing user expectations.
How to apply
Questions for consideration:
- how does a new technology benefit your service?
- how will you validate a new technology is interoperable with services?
- what can you learn from other agencies’ experiences?
- what are the ongoing requirements of supporting a new technology?
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Follow guidance on critical and emerging technologies
Stay current: Technology can advance at a staggering pace. If available, refer to government guidance on risks, opportunities and developments for up-to-date advice on critical or emerging technology that may impact your service.
Regularly check the Australian Government Architecture: Follow published guidance in the Australian Government Architecture for the adoption of critical and emerging technologies.
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Maintain interoperability in the face of new technology
Consider interoperability: Consider whether new technologies will impact your service’s interoperability. Plan for its introduction or implementation in partnership with other affected agencies to prevent further divergence or disconnection.
Be digital ready: Undertake an assessment of your preparedness for new technologies. Consider the resources and training for a new technology that will be required by your agency and team.
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Track adoption of new technology
Track adoption: Prior to implementing a new technology, determine whether it aligns with the clear intent of the service and whether it risks leaving certain types of users behind. If implemented, monitor how users respond to the new technology and respond to any accessibility or useability concerns.
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Criterion 9 – Monitor your service
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People with disability
Put the human first, and disability second
Use empowering language in the design and delivery of your digital service. Avoid defining a person by their disability.
Support independence
Support users to complete their service by providing clear explanations and instructions up front. Advise the user on the documentation they will require at the start of the transaction, so they do not have to get all the way though to understand the requirements.
Avoid story repetition
Where appropriate, seek consent from your users to share data about their accessibility needs with other channels and services, to avoid them having to repeat their story.
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Blind or low vision
Consider alternative log in approaches
Support your users to access alternative log in approaches, such as voice-identification, instead of the more traditional pass ord entry
methods.Tag and code headlines
Support users to complete their service by providing clear explanations and instructions up front. Advise the user on the documentation they will Ensure your information is easy to read and navigate by screenreaders by making the information architecture as simple as possible. Tag and code headline types appropriately to support those with vision impairment.
Make it audible
Offer information in audio formats, where appropriate, to support easy access to information. Consider if you can provide audio instructions for how to complete the service to support users to complete their interactions digitally end-to-end.
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When and how to apply this criterion
When to apply
Apply Criterion 9 during Beta and Live and consider it during Discovery. Collate metrics and monitor your service with a holistic approach and report your results to build government’s view of its services landscape.
Adhere to Criterion 9 across the Service Design and Delivery Process to promote continuous improvement.
How to apply
Questions for consideration:
- what attributes are currently being measured?
- what do existing results say about the service or opportunity?
- what is the story that the data tells us?
- how have results changed over time?
- what service improvements are necessary?
Connect with the digital community
Share, build or learn digital experience and skills with training and events, and collaborate with peers across government.