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Uphold digital rights: Consider how your service might impact the digital rights of your users. Build with pre-emptive measures in mind (such as net neutrality, access to information without censorship and freedom of online assembly). Identify users facing greater personal risks and ensure they’re provided with the means to access, communicate and contest the service transparently or anonymously. If rights are breached, move quickly to implement changes that prevent future harm. 

Consider flow-on effects: Consider the implications of your service beyond its immediate impacts. Workshop environmental, economic or social impacts and undertake scenario planning to explore unforeseen issues and opportunities.