Share, build or learn digital experience and skills with training and events, and collaborate with peers across government.
Non-corporate commonwealth entities proposing a new digital investment are subject to the Investment Oversight Framework (IOF).
The Observatory is a Google Marketing Platform, fee for service arrangement for Google Analytics (GA) and Tag Manager and provides savings for Government through a single procurement.
Subscription fees are based on the number of GA events for each individual government entity and in accordance with the respective pricing tier.
The DTA provides strategic and policy leadership as well as investment advice and oversight to drive government digital transformation that delivers benefits to all Australians.
Have your say on a range of government policy, digital projects and services to help us deliver on this vision:
You can provide feedback by visiting the tell us what you think page.
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The single entry point for information and services supporting Australian Government agencies and departments in their digital government agenda.
Tell us what you think About
The Observatory enables the measurement of interactions with services using Google Analytics which tracks and reports website traffic to gov.au domains. Through advanced analysis techniques to non-personally identifiable data, subscribed agencies can understand visitor trends and investigate peak use of digital services.
The Digital Transformation Agency (DTA) are administrators of the Observatory Subscription Service and Australian Government Observatory Organisation within the Google Marketing Platform.
Australian Government entities who join the Observatory are provided with:
Subscribers must have first agreed to the Observatory Terms of Service and Observatory Subscription Fees.
The Observatory Subscription period generally runs from the 1 January (start date) to 31 December (end date).
The Observatory Terms of Service outline the provisions of the Google Marketing Platform Subscription Service.
OffThe Observatory Subscription Fees outline the costs associated with joining the Observatory.
OffFind the latest Observatory training and Google Marketing Platform updates.
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